客户参与与品牌结果关系的元分析
A meta-analysis of the relationship between customer participation and brand outcomes
JOURNAL OF BUSINESS RESEARCH · 2020
被引 49
人大 A-ABS 3
- Vinicius Antonio Machado Nardi 通讯
- William Carvalho Jardim
- Wagner Júnior Ladeira
- Fernando de Oliveira Santini
市场营销品牌管理客户行为元分析