Selling diversity to white men: How disentangling economics from morality is a racial and gendered performance
基于两年民族志研究,发现多样性专业人士通过表演经济理性向白人男性推销多样性,论证经济理性本身是一种种族和性别化的表演,并揭示了资本主义并非天生非道德。
Diversity professionals include business scholars, management consultants, diversity officers, and human resource professionals, who claim that the business case is about economics, not about morality or social justice. Drawing on 2 years of ethnographic research, this paper finds that diversity professionals sell diversity to white men—literally to obtain new clients and, metaphorically, to gain supporters for their practices—by performing economic rationality. In examining the intersection of economics and morality through the business case, this article argues that economic rationality itself is a racial and gendered performance. Moreover, insofar as diversity is a managerial discourse that employs ideas and models of the economy to design organizational techniques that improve business, it claims that through the business case, diversity professionals perform the economy itself. Thus, this research unsettles pervasive scholarly and popular assumptions that capitalism is intrinsically amoral. Finally, it characterizes organizational practices wherein diversity professionals perform economics as amoral and unracial as white economics. White economics, in other words, reproduces the everyday operation of neoliberal organizations as purportedly amoral, and hence, unracial and ungendered.