面对感知无能的顾客赋权：对拟人化品牌偏好的影响

Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands

• Jamel Khenfer · 扎耶德大学 通讯
• Steven Shepherd · 俄克拉荷马州立大学
• Olivier Trendel