COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan
利用台湾最大农业电商平台数据，研究发现每新增一例新冠确诊病例使销售额增长5.7%、顾客数增长4.9%，且对谷物、生鲜果蔬和冷冻食品需求最大，小农场比大型农业企业受益更多。
We investigate how the coronavirus pandemic affected the demand for online food shopping services using data from the largest agri‐food e‐commerce platform in Taiwan. We find that an additional confirmed case of COVID‐19 increased sales by 5.7% and the number of customers by 4.9%. The demand for grains, fresh fruit and vegetables, and frozen foods increased the most, which benefited small farms over agribusinesses. The variety of products sold on the e‐commerce platform also increased during the pandemic, which suggests the concentration of sales on niche products could increase as more consumers are drawn to online platforms. Our investigation of mechanisms for the shift to online food shopping indicates that sales were highly responsive to COVID‐19 media coverage and online content.