Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects
通过分析ABB、CNH Industrial和Vodafone三个企业的数字化转型案例，提出了一个帮助公司弥合战略制定与实施之间脱节、更新商业模式的框架。
The rapid growth of digital technologies and the extraordinary amount of data that devices and applications collect each day are increasingly driving companies to radically transform the business architecture through which they create and appropriate value. However, companies may fail to extract value from digital transformation due to the disconnection between strategy formulation and strategy implementation. Through the analysis of three case studies of firms that digitally transformed their business—namely ABB, CNH Industrial, and Vodafone—this article presents a framework than can help companies implement their digital transformation strategy and thereby renovate their business model.