家族创业团队:学习在商业模式演化中的作用

Family entrepreneurial teams: The role of learning in business model evolution

MANAGEMENT LEARNING · 2020
被引 17
人大 A-ABS 3

中文导读

研究了一个由两兄弟在2008年创立的家族初创企业前6年的商业模式演化,发现团队学习将经验学习和认知学习联系起来,对理解家族企业创业有帮助。

Abstract

There is limited research linking entrepreneurial learning and business models in start-up businesses. Business models are important cognitive devices that link entrepreneurial thinking and engagement with customers and suppliers during business start-up. This research examines business model evolution during the first 6 years of a family-based start-up, which was formed in 2008 by 2 young brothers. The business grew quickly and achieved a turnover of £4.5 million with 15 staff members by 2014. The case study contributes a better understanding of ways in which team-based learning in a family business links experiential and cognitive learning during business model evolution.

家族企业创业学习商业模式创业团队