Codiffusion of Technologies in Social Networks
研究了两种互补技术在社交网络中如何随时间扩散，分析了不同初始分配和网络结构对采纳率的影响，为最大化扩散效果提供了初始分配策略。
This paper studies the diffusion process of two complementary technologies among people who are connected through a social network. It characterizes adoption rates over time for different initial allocations and network structures. In doing so, we provide some microfoundations for the stochastic formation of consideration sets. We are particularly interested in the following question: suppose we want to maximize technology diffusion and have a limited number of units of each of the two technologies to initially distribute—how should we allocate these units among people in the social network?