什么使基于社交媒体的供应商网络参与对新产品绩效更有效?网络结构的作用

What makes social media-based supplier network involvement more effective for new product performance? The role of network structure

JOURNAL OF BUSINESS RESEARCH · 2020
被引 29
人大 A-ABS 3
供应链管理新产品开发社交媒体网络结构营销