Specialized marketing capabilities and foreign expansion of the international new ventures
研究了专业营销能力（销售和沟通能力）如何帮助意大利和波兰的国际新创企业早期国际化，基于对七家制造企业的专家访谈和概念框架分析。
The study examines specialized marketing capabilities’ role in the early internationalization of small- and medium-sized enterprises (SMEs). Emphasis is on sales and communication capabilities and on contrasting international new ventures (INV) from the mature economy of Italy and the posttransformation economy of Poland. Individual expert interviews, including a card-based game, and an entrepreneurial marketing conceptual framework were conducted with representatives of seven manufacturing INVs. The findings obtained through content analysis of interviews with CAQDAS software show how the main specialized marketing capabilities contribute to early expansion of INVs through an interaction with architectural marketing capabilities.