B2B关系中的买方依赖:供应商投资、承诺形式与信任的作用

Buyer dependence in B2B relationships: The role of supplier investments, commitment form, and trust

JOURNAL OF BUSINESS RESEARCH · 2020
被引 77
人大 A-ABS 3
B2B营销供应链关系组织间信任供应商-买方关系