Behavioral Strategy and the COVID-19 Disruption
探讨行为战略研究如何帮助理解COVID-19冲击,指出其在极端条件下决策分析的优势,同时揭示当前理论在模型与判断关系、战略制定的社会性及根本不确定性处理上的不足。
What can strategic management research do to help to make sense of the COVID-19 disruption, and what are the implications of the disruption for the strategy field? I argue that among the streams in strategy research, behavioral strategy is uniquely situated in terms of providing a psychologically based interpretive lens that could lend great insight into decision making in extreme conditions. However, the disruption also points to weakness in current behavioral strategy thinking, notably with respect to the role of models vis-à-vis judgment in strategic decision making, the deeply social (political, institutional) nature of strategy making, and the treatment of fundamental uncertainty.