Completing the Adaptive Turn: An Integrative View of Strategy Implementation
回顾40年战略实施研究，发现从结构控制转向适应性视角，但导致领域碎片化；提出整合视角，强调概念化与实施在多层次、多单元中的持续互动，以推动未来研究。
Based on our review of the past 40 years of strategy implementation research, we find that the focus of the research area has moved from the pioneering structural control view to a more adaptive conception of strategy implementation.Whereas early research focused mainly on how to conceptualize strategy implementation plans and how to establish optimal structures, systems, incentives, and controls for strategy implementation, the adaptive turn has shifted the research emphasis on to how organizations make sense of and enact strategies in practice. Although this adaptive turn has contributed significantly to understanding how strategies are implemented and adapted, it has also led to a further fragmentation of the field.We put forward an integrative view that aims at combining the distinctive strengths of the two complementary views. Instead of focusing on either conceptualizing or enacting, we call for researchers to examine the continuous interplay of conceptualizing and enacting strategies at multiple hierarchical levels and in multiple organizational units simultaneously. We hope that our reviewwill inspire future strategy implementation research to complete the adaptive turn through an enhanced, integrative view of strategy implementation.