A Moderated Mediation Model Linking Entrepreneurial Orientation to Strategic Alliance Performance
研究了创业导向如何通过知识整合提升联盟绩效，并发现联盟成员间的紧密关系（bonding）会增强这一间接效应。
Abstract This study examines how and when entrepreneurial orientation (EO) enhances alliance performance by considering knowledge integration as a critical mediator and bonding as an important contingency of the mediation effect. We test this moderated mediation framework using a sample of 410 alliance firms (based on a total of 820 respondents). Our results show that knowledge integration fully mediates the relationship between EO and alliance performance and that this indirect effect is stronger at a high level of bonding. Overall, we contribute to the entrepreneurship literature by revealing how firms translate their EO‐based strategies into positive alliance outcomes through knowledge integration and when this indirect effect is most effective.