Is that an opportunity? Global versus local processing of technological and socioeconomic constraints
通过实验研究116名高管和工程师，发现技术与社会经济条件的结构性和程序性相似性驱动机会信念，且约束效应取决于个体的全局或局部加工方式。
Opportunity beliefs lead entrepreneurs to explore or walk away from opportunities. The dominant process for explaining opportunity beliefs is structural alignment theory’s analogical problem solving of information. Information can be conceptualized according to its structure with some information presented as separate pieces of information (local) and others as aggregated information (global). We conducted an experiment with 116 upper-level managers and engineers, and found that structural and procedural similarities between technologies and socioeconomic conditions of markets drive opportunity beliefs. We found that the constraining effects of technological and socioeconomic differences on opportunity beliefs are contingent on individuals’ global versus local processing.