Examining entrepreneurial experience in relation to pre-launch and post-launch learning activities affecting venture performance
研究了创业经验如何通过发布前的客户和技术规划学习，影响发布后的产品/市场转向及企业绩效，发现客户领域的学习与市场转向负相关，进而降低绩效。
Entrepreneurship research distinguishes between prelaunch learning in the form of customer and technology planning prior to launch and postlaunch learning in the form of product or market pivots after entry. We examine entrepreneurial experience as important to entrepreneurial learning by testing a model connecting entrepreneurial experience with prelaunch learning which, in turn, relates to postlaunch pivots and venture performance. Drawing from a sample of technology entrepreneurs, we found entrepreneurial experience is related to prelaunch learning in both the customer and technology domains. Prelaunch learning in the customer domain has a negative association with market pivots, which negatively relates to venture performance.