Revenue Management and the Rise of the Algorithmic Economy
回顾了收益管理从航空业起源到如今涵盖在线市场(如电商、数字广告、网约车)的算法决策方法的演变,适合关注收益管理发展历程和算法经济应用的读者。
Revenue management has evolved over the years from its origins in the airline industry into a much broader discipline that analyzes algorithmic methods for demand and marketplace management, but many outside of the discipline are not aware of this transformation. The field’s transition tracks the widespread adoption of algorithmic decision-making techniques by businesses in a wide variety of industries over the last decade. We study this evolution in the field’s breadth of research, with a particular focus on revenue-management papers that study online marketplaces such as e-commerce retailing, digital advertisement, and ride-hailing markets for urban transportation. This paper was accepted by David Simchi-Levi, Special Section of Management Science: 65th Anniversary.