COVID‐19 Pandemic in the New Era of Big Data Analytics: Methodological Innovations and Future Research Directions
综述了大数据分析的方法论创新，探讨如何利用描述性、预测性和规范性分析研究新冠疫情等黑天鹅事件，为管理学者和政策制定者提供指导。
Abstract Although scholars in management recognize the value of harnessing big data to understand, predict and respond to future events, there remains little or very limited overview of how various analytics techniques can be harnessed to provide the basis for guiding scholars in studying contemporary management topics and global grand challenges raised by the COVID‐19 pandemic. In this Methodology Corner , we present a review of the methodological innovations in studying big data analytics and how they can be better utilized to examine contemporary organizational issues. We provide insights on methods in descriptive/diagnostic, predictive and prescriptive analytics, and how they can be leveraged to study ‘black swan’ events such as the COVID‐19‐related global crisis and its aftermath's implications for managers and policymakers.