可持续性与社交媒体传播：消费者如何回应奢侈和非奢侈时尚品牌的营销努力

Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

• Hyun Min Kong
• Alexander Witmaier · 慕尼黑大学
• Eunju Ko · 延世大学 通讯