Value creation through the evolution of business model themes
提出了一个概念框架，研究商业模式主题如何通过演化创造价值，指出商业模式主题通常被视为静态，而该框架将其与价值创造视为在产业中共同演化，并给出企业进入产业、应对模仿者及与环境因素共同演化的命题。
A conceptual framework is proposed to examine value creation through the evolution of business model themes. A critical assessment of the literature on business models, business model themes, and their evolution is presented. This assessment highlights the fact that business model themes are typically theorized as being static. Instead, the framework presented here characterizes business models and the business model themes of value creation as co-evolving within an evolving industry. The framework provides a set of propositions that specify how firms can create value by entering an industry, reacting to imitators, and co-evolving with product market strategies and with environmental factors. This study contributes to the literature on value creation through business model themes.