前包装标签对品牌态度与购买意愿关系的调节效应分析
Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention
JOURNAL OF BUSINESS RESEARCH · 2020
被引 43
人大 A-ABS 3
- Cayetano Medina Molina 通讯
- Manuel Rey‐Moreno
- Rafael Periáñez Cristóbal
市场营销消费者行为品牌管理食品标签