Missing the Forest for the Trees: Prior Entrepreneurial Experience, Role Identity, and Entrepreneurial Creativity
实验发现，有经验的创业者比新手更能避免被情境凸显的角色身份所束缚，从而更好地平衡新颖性与商业可行性，提升创业创造力。
Extant research has portrayed the effect of prior entrepreneurial experience as one that manifests uniformly across contexts. Drawing on the person-by-situation perspective, we elaborated how prior entrepreneurial experience could manifest differentially across contexts. Results from our lab experiment indicated that prior entrepreneurial experience brought an advantage in avoiding being overly “captivated” by a situationally salient role identity and missing the main goal of developing something that is both novel and commercially viable. Our research also examined the “role identity advantage” by demonstrating that compared to novice entrepreneurs, experienced entrepreneurs can better manage tensions between their chronic and situationally salient identities.