技术准备度的驱动因素和消费动机在解释消费者使用技术服务倾向中的作用
Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services
JOURNAL OF BUSINESS RESEARCH · 2020
被引 82
人大 A-ABS 3
- Jorge Cruz‐Cárdenas 通讯
- Jorge Guadalupe-Lanas
- Carlos Ramos-Galarza
- Andrés Palacio-Fierro
消费者行为技术采纳服务营销消费动机