定向广告不仅让你更可能购买:它们还能改变你对自己的看法
Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself
HARVARD BUSINESS REVIEW · 2016
被引 4
人大 AFT50ABS 3
- Rebecca Walker Reczek · 俄亥俄州立大学
- Christopher A. Summers
- Robert W. Smith
广告市场营销消费者行为