艺术家寻找画廊:创业者在艺术市场中获取合法性

Artists Finding Galleries: Entrepreneurs Gaining Legitimacy in the Art Market

ENTREPRENEURSHIP THEORY AND PRACTICE · 2020
被引 17
人大 AFT50ABS 4

中文导读

研究艺术市场中画廊(中介)如何根据艺术家(创业者)的信号来源多样性而非数量来判定其合法性,对理解创业者进入市场有参考价值。

Abstract

In many markets, there are mediators whose public evaluations mark that a new entrepreneur has gained legitimacy. Their decision may be influenced by third-party sources signaling about the entrepreneur. We quantitatively study these micro-level processes in the art market, where the artist is the entrepreneur and the art gallery is the mediator. Our results show that it is not the quantity but the diversity of signaling sources, especially highly credible ones, that influence a mediator’s decision. This allows entrepreneurs full access to the market under the consensus that “proper” legitimacy has been gained. Our conclusions are maintained under alternative analyses.

艺术市场创业合法性中介决策信号多样性