A Programmed Method for Generating New Product Ideas from an Existing Product Line
开发了一种基于兼容性矩阵的程序化方法，通过组合现有产品中的组件或属性来生成新产品创意，对企业和竞争对手的产品设计有实用价值。
ABSTRACT We develop an easy‐to‐implement programmed method for generating new product ideas from existing products. In this method, whose core is a compatibility matrix, each pair of components or each pair of attributes used in a new design is already part of one or more existing products produced by the firm or its competitors. The method has theoretical significance because such new designs might exist. The method also has practical significance because in most cases, a firm can use this programmed approach almost routinely.