当奢侈品牌爆发:建模负面刻板印象采纳导致品牌仇恨的社交媒体病毒效应

When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate

JOURNAL OF BUSINESS RESEARCH · 2020
被引 79
人大 A-ABS 3
品牌管理社交媒体营销消费者行为病毒营销负面信息传播