Changing the Work of Innovation: A Systems Approach
提出企业要实现有机增长,需将关于创新的主流叙事从阻碍增长转变为促进增长,并通过工作系统模型改变创新工作的方式,重点调整领导力、风险承担、客户导向和激励机制四个要素。
To achieve faster organic growth, firms need to change their prevailing narrative about innovation from growth denying to growth enabling. This requires changing the system through which the work of innovation gets done. This article describes the work systems model of organizational change and shows how a leadership team can select the most influential elements of the system to make a desired narrative a reality. Four elements of the work system are especially effective at encouraging a growth-affirming narrative: leadership commitment to innovation talent, prudent risk-taking, customer-centric innovation, and aligning metrics and incentives.