看到坏事会让你做好事吗?目睹零售违规如何影响对公益营销的反应

Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers

JOURNAL OF BUSINESS RESEARCH · 2020
被引 11
人大 A-ABS 3
零售消费者行为道德心理学公益营销