When fear of failure leads to intentions to act entrepreneurially: Insights from threat appraisals and coping efficacy
基于保护动机理论，研究发现害怕失败能促使创业者采取创业策略，前提是他们相信自己有能力创业且能改善财务状况。
Calls in the entrepreneurship literature have advocated theory development and empirical studies exploring fear of failure. Often viewed as an inhibitory factor towards entrepreneurial activity, contemporary research has suggested that fear of failure can also motivate entrepreneurial activity. To explore this issue, we draw on Protection Motivation Theory to conceptualise and operationalise fear of failure. We find support for the notion that fear of failure prompts the adoption of entrepreneurial strategies, provided the entrepreneur believes they have the ability to act entrepreneurially, and that by so doing, their financial situation will improve. Our approach extends the literature on fear of failure in an entrepreneurship context by disentangling cognitive and behavioural aspects focusing not only on threat appraisals, but also on how entrepreneurs cope with them.