Investigating the Impact of Strategic Alignment on Performance Considering the Role of Sustainable Strategy
研究了50家伊朗大型食品公司,发现战略一致性对可持续战略和绩效有正向影响,可持续战略也显著提升绩效。
The present study seeks to investigate the impact of strategic alignment on performance considering the role of a sustainable strategy. In this regard, 50 large Iranian food companies were examined and a standard questionnaire with 21 questions was sent to the senior managers of these organizations out of which 240 questionnaires were completely answered and analyzed by structural equations using SmartPLS software. According to the research results, strategy alignment has a positive and significant impact on sustainability strategy and performance. Furthermore, a sustainable strategy has a positive and significant impact on performance.