新兴市场中象征性动机对奢侈品购买意愿的国家内与国家间比较效应

Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets

INTERNATIONAL BUSINESS REVIEW · 2020
被引 54
人大 A-ABS 3
奢侈品营销消费者行为新兴市场象征性消费