Emerging technology as a platform for market shaping and innovation
区分技术作为市场产品与作为市场塑造平台的不同角色，通过5G对医疗市场影响的德尔菲研究，识别出九项重要的市场变化，帮助理解新兴技术如何推动市场变革。
Market shaping literature portrays markets as outcomes of deliberate and designed actions. While technological development might accelerate changes in the market, market-shapers do not often develop technology themselves. As they rely on complementary technologies, enabling new ways to integrate resources and co-create value, the field has not paid particular attention to the role of technology in market shaping and innovation. To advance the literature, we conceptually differentiate between technology “as a market offering” and “as a platform for market shaping and innovation”. Through incorporating a structured Delphi study on the impact of 5G technology on the healthcare market, we identify nine important and probable market changes induced by 5G. We contribute to research on market change by highlighting a broad inclusion of market actors for a more holistic view of market changes introduced by emerging technology.