MTurk研究:回顾与建议

MTurk Research: Review and Recommendations

JOURNAL OF MANAGEMENT · 2020
被引 955 · 同刊同年前 1%
人大 AFT50ABS 4*

中文导读

回顾了管理研究中亚马逊Mechanical Turk的使用增长(2012年6篇到2019年133篇),分析了学者对其数据有效性的质疑,并提出了提高研究稳健性和可信度的最佳实践建议。

Abstract

The use of Amazon’s Mechanical Turk (MTurk) in management research has increased over 2,117% in recent years, from 6 papers in 2012 to 133 in 2019. Among scholars, though, there is a mixture of excitement about the practical and logistical benefits of using MTurk and skepticism about the validity of the data. Given that the practice is rapidly increasing but scholarly opinions diverge, the Journal of Management commissioned this review and consideration of best practices. We hope the recommendations provided here will serve as a catalyst for more robust, reproducible, and trustworthy MTurk-based research in management and related fields.

管理研究研究方法数据收集在线实验