Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures
结合内部化理论和国际化网络文献，通过定性研究揭示国际创业企业如何利用社交媒体能力与外国伙伴合作，嵌入新兴和战略网络以克服小规模、新创和外来者劣势。
Combining internalisation theory and internationalisation networking literature we study how international entrepreneurial ventures use social media to internationalise. Our qualitative study reveals the governance mechanisms and learning that are part of a dynamic process. We explain how firms leverage their own social-media capabilities and bundle them with the capabilities of foreign partners, which they leverage to create new social-media capabilities to grow internationally. Firms leverage social-media capabilities to become embedded within emerging and strategic networks, a position that is central for firms to mitigate threats of opportunism and bounded reliability and to overcome liabilities connected to smallness, newness, and foreignness.