Cognitive Frames of Poverty and Tension Handling in Base-of-the-Pyramid Business Models
研究企业行为者如何基于不同的贫困认知框架，主动或防御性地应对金字塔底层商业模式中贫困与盈利之间的张力，并分析这些应对方式对减贫效果的影响。
Base-of-the-pyramid (BOP) business models aim to achieve profitability and poverty reduction by including poor people into corporate value chains. This goal duality creates tensions. Actors’ responses to these tensions are influenced by their cognitive frames of the phenomena building the tension. Applying a cognitive perspective, I investigate how corporate actors with different frames of poverty respond proactively or defensively to the poverty–profitability tension by adapting business model elements. I find that proactive and defensive responses differ for actors holding different cognitive frames of poverty. The responses have consequences for the poverty impact potential of BOP business models.