Clothes make the leader! How leaders can use attire to impact followers’ perceptions of charisma and approval
研究了领导者着装如何影响追随者对其魅力和认可度的感知，发现正式着装增加典型性但不增加魅力，与组织文化对比鲜明的着装提升魅力与认可度。
Sneakers at a product launch, a leather jacket when heads of state meet, sunglasses at a formal reception. While popular media relishes leaders who catch the eye by way of such distinctive fashion, we know little about how this salient daily practice of dress specifically affects perceptions of leaders in their daily business. Addressing this gap, we investigated how dress impacts perceptions and approval of a leader. Firstly, we found formal attire to lead to ascriptions of prototypicality but not charisma (Study 1). Secondly, leaders’ charisma and approval were higher when a person’s clothing style contrasted their organization’s culture (Study 2). Lastly, we replicated the impact of informal clothing on both leader approval and charisma in a sample of CEOs of Fortune 1000 companies (Studies 3 and 4). Findings lend support to the notion that leaders can manipulate their style of attire to actively shape their followers’ impressions of themselves.