社会影响力与顾客-企业互动在预测非交易行为、即时顾客盈利能力和长期顾客价值中的力量

The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value

• Jesús Cambra‐Fierro
• Lily Gao · 萨拉戈萨大学
• Iguácel Melero‐Polo · 萨拉戈萨大学 通讯