使用汤普森抽样的在线网络收益管理

Online Network Revenue Management Using Thompson Sampling

Operations Research · 2018
被引 3
FT 50UTD 24ABS 4★

中文导读

提出将汤普森抽样与线性规划结合,解决需求函数未知且受库存约束的收益管理问题,给出动态定价算法,理论性能有保障,数值表现良好,适用于航空、在线广告和零售等行业。

Abstract

Thompson sampling is a randomized Bayesian machine learning method, whose original motivation was to sequentially evaluate treatments in clinical trials. In recent years, this method has drawn wide attention, as Internet companies have successfully implemented it for online ad display. In “Online network revenue management using Thompson sampling,” K. Ferreira, D. Simchi-Levi, and H. Wang propose using Thompson sampling for a revenue management problem where the demand function is unknown. A main challenge to adopt Thompson sampling for revenue management is that the original method does not incorporate inventory constraints. However, the authors show that Thompson sampling can be naturally combined with a linear program formulation to include inventory constraints. The result is a dynamic pricing algorithm that incorporates domain knowledge and has strong theoretical performance guarantees as well as promising numerical performance results. Interestingly, the authors demonstrate that Thompson sampling achieves poor performance when it does not take into account domain knowledge. Finally, the proposed dynamic pricing algorithm is highly flexible and is applicable in a range of industries, from airlines and internet advertising all the way to online retailing.

收益管理动态定价机器学习运筹学