Why Do Some Advertisements Get Shared More than Others?
通过自动面部编码技术分析数千人对数百个视频广告的反应，发现并非所有情绪都促进分享，积极情绪（如微笑）增加分享，而消极情绪中厌恶（如皱鼻）反而促进分享，悲伤则减少分享。
Why do some advertisements get shared more than others? Using scalable automated facial coding algorithms, the authors quantified the facial expressions of thousands of individuals in response to hundreds of video advertisements. Results suggest that not all emotions increase sharing and that the relationship between emotion and transmission is more complex than mere valence alone. Facial actions linked to positive emotions, (<i>e.g.</i>, smiles) were associated with increased sharing. Although some actions associated with negative emotion (<i>e.g.</i>, lip depressor associated with sadness) were linked to decreased sharing, others (<i>e.g.</i>, nose wrinkles) associated with disgust were linked to increased sharing.