客户娱乐在B2B销售策略中的作用：来自专业买家和销售人员的比较见解
The role of customer entertainment in B2B sales strategy: Comparative insights from professional buyers and salespeople
Industrial Marketing Management · 2020
被引 27
ABS 3
- Jared Oakley 通讯
- Alan J. Bush
- William C. Moncrief
- Daniel L. Sherrell
- Emin Babakus
B2B营销销售策略客户关系管理商业娱乐