Public service performance from the perspective of marketing and innovation capabilities
研究分析了营销能力与创新来源对巴西259家邮政公共服务机构绩效的关系，发现营销能力在创新来源与组织及创新绩效间起部分中介作用。
This research aims to analyse the relationship between marketing capabilities and sources of innovation in public service performance. It proposes and tests a structural equations model in 259 public postal service organizations in Brazil. The study demonstrates that marketing capacities act as partial mediators between sources of innovation and organizational and innovation performance. The theoretical and practical contributions of this study reinforce and further the development of a strategic mindset focused on sources of innovation and marketing capabilities to improve public service performance, presenting an integrative model and testing different scales and dimensions for evaluating performance in the public sector.