企业对企业服务营销策略的关键趋势：制定基于实践的研究议程
Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda
Industrial Marketing Management · 2020
被引 66
ABS 3
- Ad de Jong 通讯
- Ko de Ruyter
- Debbie Keeling
- Aleksandra Polyakova
- Torsten Ringberg
服务营销B2B营销数字化营销营销策略商业模型