满意化:整合两种传统

Satisficing: Integrating Two Traditions

Journal of Economic Literature · 2022
被引 90
人大 A-ABS 4

中文导读

综述了60多年来经济学、心理学和管理学中对满意化决策的研究,识别了风险与不确定性两类情境下的两种研究传统,并整合展示了满意化在何种条件下是理性的。

Abstract

In 1955, Herbert Simon introduced the notion of satisficing: an agent satisfices by searching for an alternative that meets an aspiration level but does not optimize. We survey more than 60 years of advances in understanding satisficing in economics, psychology, and management, identifying two research traditions that address two classes of situations: under risk, satisficing is typically inferior to optimization strategies and modeled according to the neoclassical framework; under uncertainty, satisficing strategies are often derived empirically and can be highly effective. We integrate the two research traditions and show the conditions under which satisficing can be rational.

满意决策风险与不确定性有限理性决策策略