分享是游戏的名字：探索社交媒体沟通实践对生命科学行业B2B客户关系的作用
Sharing is the name of the game: Exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Industrial Marketing Management · 2021
被引 41
ABS 3
- Susan Rose
- Diana Fandel
- Anastasiya Saraeva 通讯
- Anne Dibley
社交媒体营销B2B客户关系客户忠诚度关系营销生命科学行业