Tourist Intercultural Competence: A Multidimensional Measurement and Its Impact on Tourist Active Participation and Memorable Cultural Experiences
该研究开发并验证了游客跨文化能力的多维测量工具，发现跨文化责任、理解、欣赏和行动四个维度，并证明游客跨文化能力通过主动参与促进难忘文化体验，对目的地营销和游客管理有启示。
Cultural tourism has received increasing attention. Tourists’ intercultural competence represents the abilities to appropriately and efficiently interact with people across different cultures, helping tourists attain developing positive cultural exchange experiences. By adopting both qualitative and quantitative approaches, a multidimensional measurement of tourists’ intercultural competence was developed and validated in this study. Four factors of tourists’ intercultural competence were identified: intercultural responsibility, understanding, appreciation, and action. Furthermore, this study examined the association between tourists’ intercultural competence and memorable cultural experience and determined the mediating effects of tourists’ active participation. This study contributes to the cultural tourism literature by proposing a measurement of tourists’ intercultural competences and by establishing a framework illustrating how cultural tourists interact with different cultures, thus attaining memorable cultural experiences. Managerial implications for destination marketing and tourist management are discussed herein.