营销标准化/适应的绩效后果：系统文献综述与未来研究议程

Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda

• Timo Mandler 通讯
• Burcu Sezen
• Jieke Chen · 利兹大学商学院
• Ayşegül Özsomer · 科奇大学