Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness
首次实证检验了基于电视时刻的搜索广告能否优化电视广告品牌及其竞争对手的赞助搜索广告效果。
This paper provides the first empirical evidence on whether and why TV-moment-based search advertising could be effective for optimizing sponsored search advertising for both TV-advertised brands and their competitors.