零售支付系统实验研究

An Experiment on Retail Payments Systems

Journal of Money, Credit and Banking · 2016
被引 28
人大 A-ABS 4

中文导读

通过理论模型和实验研究零售交易中现金与电子支付的采用和使用,发现买家经济激励对电子支付扩散至关重要,但无法完全解释其采用选择。

Abstract

We develop a novel theoretical and experimental framework to study adoption and use of cash versus electronic payments in retail transactions. The design allows us to assess the behavioral impact of sellers' service fees and buyers' rewards from using electronic payments. In the experiment, buyers and sellers faced a coordination problem, independently choosing a payment method before trading. Sellers readily adopted electronic payments but buyers did not. Eliminating service fees or introducing rewards significantly increased adoption and use of electronic payments. Buyers' economic incentives were crucial for the diffusion of electronic payments but cannot fully explain their adoption choices.

零售支付系统电子支付服务费奖励