Stakeholder analysis for R&D project management
本文提出一套系统分析研发项目利益相关者的方法,基于Freeman的三层次和Mitchell的动态分析,并用新西兰道路定价研发案例说明,帮助项目经理更好地管理利益相关者。
R&D projects affect the interests of different stakeholders in different ways. Understanding the stakeholders and analysing their interests helps in the better management of R&D projects. In this paper we discuss a methodology to systematically analyse the stakeholders of R&D projects. This methodology includes Freeman’s (1984) three levels of analysis: rational, process and transactional. Based on these three levels, the stakeholder management capability of an R&D project is determined. The final stage is based on Mitchell et al . (1997) approach to analysing the dynamics of stakeholders. This methodology is illustrated using a New Zealand case relating to a road pricing R&D project.