采购商品:第一价格密封投标还是英式拍卖?

Procuring Commodities: First-Price Sealed-Bid or English Auctions?

Marketing Science · 2012
被引 37
FT 50UTD 24ABS 4★

中文导读

通过实验室实验比较英式拍卖和第一价格密封投标在商品采购中的表现,发现后者价格更低,但投标行为偏离理论预测,投标人随经验增加更多采用固定加价规则。

Abstract

We use laboratory experiments to examine the relative performance of the English auction (EA) and the first-price sealed-bid auction (FPA) when procuring a commodity. The mean and variance of prices are lower in the FPA than in the EA. Bids and prices in the EA agree with game-theoretic predictions, but they do not agree in the FPA. To resolve these deviations found in the FPA, we introduce a mixture model with three bidding rules: constant absolute markup, constant percentage markup, and strategic best response. A dynamic specification in which bidders can switch strategies as they gain experience is estimated as a hidden Markov model. Initially, about three quarters of the subjects are strategic bidders, but over time, the number of strategic bidders falls to below 65%. There is a corresponding growth in those who use the constant absolute markup rule.

拍卖理论实验经济学采购机制投标行为